NEW YORK (AP) — Fast-food workers in about 100 cities will walk off the job on Thursday, organizers say, which would mark the largest effort yet in a push for higher pay.
The actions are intended to build on a campaign that began about a year ago to call attention to the difficulties of living on the federal minimum wage of $7.25 an hour, or about $15,000 a year for a full-time employee.
Kendall Fells, a New York City-based organizer for Fast Food Forward, said demonstrations are planned for 100 cities, in addition to the 100 cities where workers will strike. He said plans started coming together shortly after the one-day actions in about 60 cities this summer.
‘‘They understand they’re not going to win from a one-day strike,’’ Fells said of workers.
Still, organizers face an uphill battle in reshaping an industry that competes aggressively on low prices, a practice that has intensified as companies including McDonald’s Corp., Burger King Worldwide Inc. and Yum Brands Inc., which owns KFC, Pizza Hut and Taco Bell, face growing competition and slow growth in the weak economy.
Fast-food workers are also seen as difficult to unionize, given the industry’s high turnover rates. But the Service Employees International Union, which represents more than 2 million workers in health care, janitorial and other industries, has been providing organizational and financial support to the push for higher pay over the past year.